Mastering The Hype Cycle

As we have seen, some Gartner employees can paint, very well.  Now it seems some others can write poetry – though I will leave it to you to decide how well.
Here is a Hype Cycle Haiku by analyst Wes Rishel
New thoughts exciting hopes
Trying them stirs up doubt, but
Progress can prevail
And here are a couple of verses by [...]

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A lot of Gartner staff have hidden talents outside work. For example in Germany, Senior administrator Sabine Bieder, is an artist and just recently she has done a painting inspired by the Hype Cycle!  It hangs in Gartner’s Munich offices and I’m really looking forward to seeing it but for now a photo will have [...]

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Paddle first
Get a good feel for the groundswell before you decide to go for it. Start looking at the innovation quietly and remotely. Do your research online and through peer network conversations. Read reports and probe stories. Be a ‘mystery shopper’ for early versions of the innovation. Don’t get too close, too early to those [...]

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1. Study the waters
When you are considering a new category of innovation, take time to review its history. What similar waves of change have gone before and how did they play out? Were they short and furious or heavy and slow moving? Was it a perilous peak? Did many people go under in the trough? [...]

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It’s great to know that someone has read your book cover to cover but a real honor when they go to the personal effort of writing a review.
Our thanks to Reg Nordman at Rocket Builders for his nice review of our book Mastering The Hype Cycle
Thanks for another kind and thoughtful review of by [...]

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As you can see from the 2008 listing we usually produce about 50 or so covering over 1000 technologies and related concepts.  We usually produce them in a wave in the middle of the year. Jackie has already started the production planning.
Are there new domains you would like to see us add to this list? [...]

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 Since we launched the book in October I’ve been tracking Hype Cycle mentions on the web – mostly in the blogosphere.  I notice many passing references to the idea of a Twitter Hype Cycle and a Second Life Hype Cycle.  This use of the Hype Cycle is not incorrect – but it misses a lot. Really, it’s [...]

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