Spreading the word within your organization about a great new idea can be one of the toughest parts of the innovation process. As we evolved the STREET model for innovation adoption, we added “Evangelize” as a distinct stage because many of our clients who run emerging technology groups for a living told us they spend [...]
Entries from February 2009
Testing on the Toilet ideas still flowing at Google
February 4th, 2009 by Jackie Fenn · Comments Off
Tags: Innovation Best Practices · Uncategorized
The Industries ‘Horsetail’ Hype Cycle Variation
February 2nd, 2009 by Mark Raskino · Comments Off
As we apply Jackie’s original Hype Cycle more and more we continue to discover important extensions and additional observations of its behaviour. One recent example is the Industries Horsetail. This simply observes that during the first half of the cycle the path of expectations is fairly consistent across all industries. However in the second half [...]