Mastering The Hype Cycle

How to Choose the Right Innovation at the Right Time

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The trough, the recession and a great question

February 25th, 2009 by Mark Raskino · No Comments

A smart client from a cool Spanish retail company asked an interesting question this week: does recession slow or accelerate things passing through the trough-of-disillusionment?   The answer is – it depends. There are multiple factors at work pulling against each other. However I think we can develop a structured way of assessing it… I have some ideas.

This proves to me yet again that the most precious commodity to a research analyst is a really good question.

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