The graphic above was originally drafted to be an end-piece for the book – a ‘photocopy and keep’ aid to help people remember the realities of the Hype Cycle’s twists and turns as they wrestle with project situations and perhaps need to regain their perspective.
For both Jackie and I, this was our first book and of course we learned a lot in the process of writing it. One of the lessons is that not every idea and observation you have really fits the work neatly. So you have wield the scissors occasionally during the drafting process to cut things out. Sometimes that can hurt a little – when others tell you something really has to go. Our wonderful supporting professional writer Kent Lineback helped us to make the harder decisions. One saving phrase nowadays is “it can always be used in the book blog – it won’t go to waste”. So here it is.
In future posts – I’ll take you through ‘the rules’ one by one. Stay tuned.
P.S. Why rules for ‘riders’? Jackie was originally keen to call the book ‘riding the hype cycle’ but our editors convinced us that sounded a bit too passive. They proposed we center it on ‘Mastery’ instead becuase it creates a better sense of control. I took some convincing at the time – but I am now very sure it was the right decision.
11 responses so far ↓
1 Rules for Riders #1 ‘Study the Waters’ // Mar 19, 2009 at 3:43 pm
[...] For an overview of ‘Rules for Riders’ see previous post [...]
2 Rules for Riders #2 ‘Paddle First’ // Mar 23, 2009 at 4:49 am
[...] For an overview of ‘Rules for Riders’ see previous post [...]
3 Rules for Riders #3 ‘Keep to your comfort zone’ // Apr 14, 2009 at 7:04 am
[...] For an overview of ‘Rules for Riders’ see previous post [...]
4 Rules for riders #4 ‘YOU choose the wave’ // Apr 20, 2009 at 10:05 am
[...] For an overview of ‘Rules for Riders’ see previous post [...]
5 Rules for Riders #5 ‘Pick your spot’ // Apr 28, 2009 at 2:43 am
[...] For an overview of ‘Rules for Riders’ see previous post [...]
6 Rules for Riders #6 ‘Commit with confidence’ // May 8, 2009 at 2:45 pm
[...] For an overview of ‘Rules for Riders’ see previous post [...]
7 Rules for Riders #7 ‘Stay cool’ // May 15, 2009 at 1:00 pm
[...] For an overview of ‘Rules for Riders’ see previous post [...]
8 Rules for Riders #8 ‘Wipeout decisively’ // Jun 5, 2009 at 10:56 am
[...] For an overview of ‘Rules for Riders’ see previous post [...]
9 Rules for Riders #9 ‘Arrive with style’ // Jun 17, 2009 at 2:37 am
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10 Rules for Riders #10 ‘Maintain your board’ // Jul 16, 2009 at 2:33 am
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11 Rules for Riders #11 ‘Buddy Up’ // Aug 7, 2009 at 8:09 am
[...] For an overview of ‘Rules for Riders’ see previous post [...]