Thanks to CIO Insight for including Mastering the Hype Cycle in its Top Ten Books for 2008
Also to Martin Veitch at Network World for an excellent review of the book with the rather humbling last paragraph:
The hype cycle is probably the cleverest framework for understanding new technology’s cadence ever developed. This handbook takes the theory from IT suppliers’ marketing departments and provides CIOs with practical advice for putting it into action. Read it now before it lapses into the Trough of Disillusionment.JG at spatiallyrelevant.org has created an interesting Twitter hype cycle tracking a person’s reactions as he or she develops familiarity with the tool, showing the path from “What is Twitter?”, through “I might be able to make money at this” and on to the Trough of Disillusionment with “Nope, not going to make money”. The Slope of Enlightenment is characterized by ”I might develop some real cool relationships” and eventually onto ”I’m not sure how I communicated via email”, with some other fun points in between. (Thanks to PatMcGrew’s tweet for pointing this one out
1 response so far ↓
1 Jon Gatrell // Jan 26, 2009 at 3:52 pm
Thanks for the reference and link. It was definitely fun to do, but it wouldn’t have existed without the seemingly appropriate metaphor of the hype cycle.
Cheers!
~jon