Mastering The Hype Cycle

We have noticed some examples of multi-path variations of hype cycle drawing. Usually these show what we refer to as ‘high flyer’ and ‘low lander’ paths on the same page – categorising players or technologies into several segments.  The excitement around Web 2.0 has caused a few people to look at things this way.
For example this [...]

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Nils König is a PhD student researching corporate blogging within the Web Communications group of auto maker Daimler AG in Stuttgart. In his Thesis, his blog and in an email to us, he has reported some of his early findings on how a corporate blog ranking changes over time… and he see’s the classic hype [...]

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Thanks to CIO Insight for including Mastering the Hype Cycle in its Top Ten Books for 2008
Also to Martin Veitch at Network World for an excellent review of the book with the rather humbling last paragraph:
The hype cycle is probably the cleverest framework for understanding new technology’s cadence ever developed. This handbook takes the theory from IT [...]

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I’ve been twittering for the last few months. The more I do it, the more I understand the value but when I talk about Twitter, many people say to me ‘I don’t get it’. This is a very interesting phrase. It usually arises when some people are very excited about a new innovation but its [...]

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I have been reading a fascinating piece of academic work published in 2006 by Olavi Uusital of the Tempere Universtity of Technology in Finland and Kjell Grohaug at the Norwegian School of Business and Administration.  In ‘Expectations and Consequences of International Partnership: The Case of Benecol’ they use the Hype Cycle to describe and measure the fortunes of the [...]

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