Mastering The Hype Cycle

How to Choose the Right Innovation at the Right Time

Mastering The Hype Cycle header image 2

More ‘next big things’ ?…

November 26th, 2008 by Mark Raskino · 1 Comment

Ladies and Gentlemen, sharpen your pencils and start drawing your hype cycles for…

If you follow the links you will find the words ‘next big thing’ -  a tell-tale hype cycle cue – used in each case. It seems the recession has not stopped the optimism of innovators yet.

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