We explain in the book how and why organizations must explore and exploit the hype cycle differently according to their level of technology risk-aggressiveness. Failing to understand the prevailing culture of a company and act within it is a frequent cause of hype cycle induced strategy error. So perhaps you believe you work in a really bold organization – but how can you tell?
I love this quote from architect Simone Giostra, referring to his Chinese customers and their attitude when commissioning a stunning LED video wall display that covers one entire elevation of a building in the Beijing Olympic village:
“A developer in New York (usually) asks me ‘has this been done before?’ But the client in China asked me “are you sure this has never been done before?’” So he wanted to be absolutely sure that this was the first time this had ever been done in the world before. So that explains the different mentality and why you are seeing so much truly Utopian architecture in China”
I recommend viewing the video so you can hear his remarks and see this very impressive new technology
