Mastering The Hype Cycle

Ladies and Gentlemen, sharpen your pencils and start drawing your hype cycles for… National Infrastructure Food chain carbon footprinting Mobile social networking Solar-thermal energy Informal learning Carbon Nanotube paper-thin Speakers Rural BPOs If you follow the links you will find the words ‘next big thing’ -  a tell-tale hype cycle cue – used in each [...]

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A CIO at the recent Sydney Symposium described to me how he had set up a number of activities to drive innovation within his organization, from early stage “sandpits” for experimentation, through “hothouses” for nurturing promising ideas, to later stage “engine rooms” for rolling out new ideas in a disciplined way. In addition to the [...]

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We explain in the book how and why organizations must explore and exploit the hype cycle differently according to their level of technology risk-aggressiveness. Failing to understand the prevailing culture of a company and act within it is a frequent cause of hype cycle induced strategy error. So perhaps you believe you work in a [...]

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Recently we have noticed several blogs raise the question of whether there could be an Obama hype cycle. For example Miki Szikszai says ‘I hope his advisers are telling him about the Gartner hype cycle’ and Neville Hobson asks ‘Hmm, I wonder what the Gartner hype cycle would look like if people’s high expectations of [...]

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This interesting article describes how magazine publishers and marketers are finding the public disinterested in superficial green stories. They must be getting bored with the bombardment. Now the difficult works starts – how do we really green our lives, societies and habits? Not so easy. Complex technological and business ecosystem evolution is required! The market [...]

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We’ve targeted the book’s advice primarily at adopters of innovation, but an understanding of the hype cycle can also offer insight for the “supply” side of the equation too.  In recent review of the book, Britton Manasco rightly advises marketers to watch for the Trough as “True thought leaders will see this coming and prepare their prospects and [...]

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In the 1920s, Russian economist Nikolai Kondratiev described cycles of repeating boom and bust in the global economy, each lasting 50-60 years. Other economists have developed the Kontratiev wave theory in more detail, including Carlotta Perez in her book “Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages”. Perez ties the economic [...]

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