Mastering The Hype Cycle

As well as some of the fine examples of hype cycles from various authors on a wide variety of topics that we’ve  blogged about here, we’ve also seen some interesting comparisons of the shape of the hype curve with some seemingly unrelated but curvy phenomena.  We’re not convinced that most of these are anything more than a coincidence, but we admire the open-minded inquisitiveness [...]

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Over the summer, as we prepared for the publication of the book, we noticed many appearances of the Hype Cycle in places outside its normal domain of IT.  We were delighted to see it used by FT journalist Philip Stafford in an article that appeared in the David Blackwell column in May.  In a piece [...]

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One of the points we emphasize in the book is that it’s all about ‘adoptive innovation’. The truth is that companies adopt many ideas from outside their own organization, then adapt and redeploy them for their own benefit. That’s a different philosophy to the idea of invention – but its easy to lose sight of [...]

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One idea we wanted to adopt for Mastering the Hype Cycle was an approach to creating a bibliography used by Scott Berkun in his highly engaging, insightful and …yes… innovative book The Myths of Innovation. In Berkun’s own words: Traditional bibiographies provide little value. They obscure the relative value of prior works and ignore how the author used [...]

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