Mastering The Hype Cycle

How to Choose the Right Innovation at the Right Time

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Hype in Many Media

October 29th, 2008 by Jackie Fenn · No Comments

The hype cycle is a graphical representation of the phenomenon of hype, disillusionment and eventual maturity. Others have observed the same sequence according to their own creative talents – in particular the first part of the cycle – the excitement and the subsequent crash:

• Top of the list is the wonderful music rendition and video montage “Here Comes Another Bubble” from the Richter Scales, looking at the the Web 2.0 investment bubble.
• A YouTube video short from ‘dpcumbrella‘ features the ups and downs (quite literally) of humanoid robots, Windows 98 and other technological wonders.
• Let’s not forget Gartner’s own corporate hype cycle video explaining the relevance of the hype cycle to a business audience.

Happy viewing!

Tags: Not quite hype cycles