Mastering The Hype Cycle

Not sure if it was the free champagne or the actual sgning that attracted a steady stream of clients to the Gartner ITExpo bookstore for the launch party on Wednesday evening. It was great to meet so many folks and to hear how they have used the hype cycle in their organizations. One of my favorite comments of the evening - “I owe you my job!” This client explained how he had used the hype cyle to launch an internal publication that informs his company about prospective technology opportunities. “You make me look like a hero,” he concluded. Moments like this make it all worthwhile.