Over the summer, as we prepared for the publication of the book, we noticed many appearances of the Hype Cycle in places outside its normal domain of IT. We were delighted to see it used by FT journalist Philip Stafford in an article that appeared in the David Blackwell column in May. In a piece titled ‘You can believe the Hype Cycle’s take on technology’ Philip compares the parallels he sees in the ‘clean technology’ sector and its rapid rise of private equity investor excitement to that of the the dot com boom. He also notes how biofuels seem to be heading quickly into a deep trough of disillusionment.
Have you seen the hype cycle somewhere outside IT? Do tell.
