Mastering The Hype Cycle

The hype cycle is a graphical representation of the phenomenon of hype, disillusionment and eventual maturity. Others have observed the same sequence according to their own creative talents – in particular the first part of the cycle – the excitement and the subsequent crash: • Top of the list is the wonderful music rendition and [...]

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In a recent response to a posting on this blog, Whit Andrews points out that the shape of the hype cycle is a wave, not a cycle, in that it doesn’t have a loop backward like a true cycle would. This is very true – it’s not typically the technologies themselves that loop around and around. They progress [...]

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I recently spotted a nice New Scientist article charting the early days of Google’s new Chrome browser.  The article shows two public domain graphs – one is the Google Trends search volume, indicative of social excitement and interest. The other is browser uptake – real progress data – from GetClicky.  Here’s what they look like: [...]

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Most of us think ‘I must write a review on that’ but never get around to it.  Jackie and I are really grateful to the people who have taken their personal time to write about the book. These three have done particularly thorough, detailed and polished jobs. Thanks to Venkatesh Rao for his review at [...]

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The World Bank’s PSD blog wonders whether the Hype Cycle applies to microinsurance, observing that microcredit appears to have been passing through one.  We think so yes – the Hype Cycle does apply to this type of market model innovation.  The microcredit ‘invention’ dates back to the work at Grameen Telecom in the early 1990s [...]

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Not sure if it was the free champagne or the actual sgning that attracted a steady stream of clients to the Gartner ITExpo bookstore for the launch party on Wednesday evening. It was great to meet so many folks and to hear how they have used the hype cycle in their organizations. One of my favorite comments of [...]

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In chapter 5 we mention the Fidelity innovation center in Boston which we visited when doing research for the book. It’s a dedicated, high specification suite through which senior mangers, customers and stakeholders pass regularly, to see and experience the latest technology ideas the Insurer is working with. I recently had the privilege to visit [...]

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Jackie signed copies of ‘Mastering the Hype Cycle’ at the launch event for the book held on Weds 16th at Gartner Symposium in Orlando.

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Here are a couple of pictures taken by Andrew today of Jackie delivering her launch presentation on Mastering the Hype Cycle on one of the main stages at Gartner’s Symposium event in Orlando – where thousands of IT leaders gather each year.

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Our ‘Mastering The Hype Cycle’ book is officially launched this week at Gartner Symposium / ITXpo 2009 in Orlando Florida!  Jackie will be there, giving a presentation based on the book.  She will also be at the launch party on the ITXpo show floor, available to sign copies.  Between us we will also be covering [...]

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