Mastering The Hype Cycle

I’ve been a fan of the Hype Cycle ever since Jackie published her first version in 1995. I’ve used it inside a major business and seen how it shifts mindsets, helping cross-functional teams overcome inertia by leveraging excitement, sticking to their guns when the going gets tough and avoiding the innovation investment mistakes and market [...]

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I’ve always loved reading. Novels, texts, magazines, journals, cereal packets, you name it. So when I joined Gartner in 1994 I thought it was the perfect job for me. Research a new technology, then share my newfound knowledge with the eagerly awaiting clients. But I soon learned that reading was one small part of the [...]

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