Hank Barnes

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Entries Tagged as 'presentations'


The Art of the Analyst Briefing (How to Engage and Reduce Skepticism)

by Hank Barnes  |  May 20, 2014  |  4 Comments

For technology firms, analyst briefings remain an important part of the communications and PR/AR strategy.  Keeping your key analysts–the ones that advise your customers– up to date on your company and products is not really an optional effort. I get briefed quite a bit in my role at Gartner (but not as much as other [...]

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Category: Go to Market     Tags: , , ,

Does Powerpoint Slide Count Matter?

by Hank Barnes  |  February 21, 2013  |  1 Comment

Powerpoint presentations continue to be a key communications tool.   Platforms like Slideshare, Brainshark, and others are increasing the potential value of presentation decks by offering other ways to deliver the story. A great presentation is memorable, but bad ones tend to stick out even more, like and unpleasant odor.   To combat this, many organizations create [...]

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Category: Go to Market     Tags: ,