by Hank Barnes | March 12, 2013 | 1 Comment
Why? A simple question that can generate tremendous insight. You can ask the question in one word or with some added detail (e.g. Why is that important to you?), but asking it is almost always better than guessing. This was a lesson I learned years ago. In selling situations, we get so focused on our products [...]
Category: Go to Market Tags: listening, messaging
by Hank Barnes | February 27, 2013 | Comments Off
We are now living in an era of total information and sensory overload. It is possible to find anything on the Internet, but that can also be like finding a needle in a haystack. Additionally, multi-tasking is the norm with figures showing the number of people using Smartphones and Tablets while watching TV rising at [...]
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Category: Go to Market Tags: engagement, marketing, messaging
