Hank Barnes

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Entries Tagged as 'engagement'


Getting Value from Gartner (and other Analysts)

by Hank Barnes  |  August 21, 2013  |  3 Comments

One of the most common questions I get when talking to prospective and existing Gartner clients is how to get the most value from a Gartner relationship.  I just saw this link on Gartner.com that shares a great perspective from  Gareth Herschel and Matthew Goldman. The ideas in that deck are excellent.  In addition, here [...]

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Category: Go to Market     Tags: , ,

Think Progressive Engagement to Fight Short Attention Spans

by Hank Barnes  |  February 27, 2013  |  Comments Off

Update (July 24, 2013): I spoke to Sam Greengard, a writer for CMO.com, about progressive engagement for this excellent article that is well worth a read.  Includes additional research from others on the drivers of distraction. We are now living in an era of total information and sensory overload. It is possible to find anything  [...]

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Category: Go to Market     Tags: , ,