Gartner Blog Network

Entries Tagged as 'engagement'

Interruptions Are Accelerating – Unfortunately

by Hank Barnes  |  December 2, 2014  |  Comments Off

This morning, I was using some “think time” to come up with ideas for this week’s blog post.  Then, my home phone rang (I work from a home office).  It was someone trying to sell me health insurance (sorry, Gartner has me covered). Then, I went out looking at some of the articles I have […]

Comments Off

Category: Go to Market     Tags: , , ,

Getting Value from Gartner (and other Analysts)

by Hank Barnes  |  August 21, 2013  |  3 Comments

One of the most common questions I get when talking to prospective and existing Gartner clients is how to get the most value from a Gartner relationship.  I just saw this link on that shares a great perspective from  Gareth Herschel and Matthew Goldman. The ideas in that deck are excellent.  In addition, here […]


Category: Go to Market     Tags: , ,

Think Progressive Engagement to Fight Short Attention Spans

by Hank Barnes  |  February 27, 2013  |  Comments Off

Update (July 24, 2013): I spoke to Sam Greengard, a writer for, about progressive engagement for this excellent article that is well worth a read.  Includes additional research from others on the drivers of distraction. We are now living in an era of total information and sensory overload. It is possible to find anything  […]

Comments Off

Category: Go to Market     Tags: , ,