Hank Barnes

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Entries Tagged as 'advocacy'

The Stories of Advocacy Marketing Success – Submit Now

by Hank Barnes  |  December 9, 2014  |  21 Comments

At the beginning of 2014, I made what some found an intriguing statement, asking “Will 2014 be the Year of Advocacy Marketing?”  My belief was that it could be, and should be, simply because buyers are consistently telling us that they trust peers and third parties more than they trust the vendors that provide them […]


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Competition, Advocacy, and Gaelic Sports

by Hank Barnes  |  September 23, 2014  |  Comments Off

I just got back from a long trip to Europe that ended with 12 days of work but started with a fantastic 14 day vacation in Scotland and, mostly, Ireland.  I am ready to go back now.   Friends keep asking what our favorite thing was, but both my wife and I answer that there […]

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Is It Time for In Store Advocates?

by Hank Barnes  |  March 14, 2013  |  Comments Off

A recent article on cnet, talks about BMW’s plan to put “Genius Bar” like services in showrooms.   The article talks about using younger employees armed with iPads whose purpose is to answer questions that customers might have.  The association is a good one as the Apple and BMW brands share some similiarities in terms of […]

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Looking for Advocacy Program Information

by Hank Barnes  |  February 25, 2013  |  5 Comments

Advocacy and Customer Experience are key components of my research agenda on go-to-market strategies.  Prior to joining Gartner, I shared a blog post (that you can find here) on the CustomerThink community asking if we are under-investing in advocacy, particularly in the technology sector.   I’ve shared a shortened version of that post below as a […]


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