Entries Tagged as 'advocacy'
by Hank Barnes | March 14, 2013 | Comments Off
A recent article on cnet, talks about BMW’s plan to put “Genius Bar” like services in showrooms. The article talks about using younger employees armed with iPads whose purpose is to answer questions that customers might have. The association is a good one as the Apple and BMW brands share some similiarities in terms of [...]
Category: Go to Market Tags: advocacy, customer buying cycle, customer experience
by Hank Barnes | February 25, 2013 | 5 Comments
Advocacy and Customer Experience are key components of my research agenda on go-to-market strategies. Prior to joining Gartner, I shared a blog post (that you can find here) on the CustomerThink community asking if we are under-investing in advocacy, particularly in the technology sector. I’ve shared a shortened version of that post below as a [...]
Category: Go to Market Tags: advocacy, customer experience, social business