After my flurry of posts on the Gartner Tech Growth and Innovation Conference last week, I’ll keep this one short.
When trying to create the story of your product or service (or the dreaded “value proposition”), there is one thing to remember.
It is not your story.
The best stories are not about you.
It IS your customer’s story.
Make them the hero of your story. Start with their situation, not your product. Describe the challenge they are facing–or the opportunity they are striving to capture. Then talk about how the solve the problem with your product or service as their trusty sidekick or the tool or magic that helps them achieve great results.
Give it a try and see the impact it will have.
(Side note: there are times when stories need to be about you. The best is the story of why you, or your product, exist. But the format is the same…You saw a situation in the market. You created a way to solve it. To make all your customers heroes.)
Read Complimentary Relevant Research
Predicts 2017: Artificial Intelligence
Artificial intelligence is changing the way in which organizations innovate and communicate their processes, products and services. Practical...
View Relevant Webinars
The Mobile Scenario: Taking Mobility to the Next Level
The definition of "mobile" in the post-app era will involve new interactions such as bots and conversations, new devices such as wearables...
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.