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Agenda is Set – Gartner Tech Growth and Innovation Conference

by Hank Barnes  |  January 31, 2017  |  Submit a Comment

After reviewing over 300 session ideas, our team has made the selections for the Gartner Tech Growth and Innovation Conference that will be held June 19-21 in Huntington Beach, California.  You can find the agenda on the event web site (where you can also register).  There is a chance we may have some minor adjustments in the coming weeks, but any changes should be minor.

 

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I’m very excited about the agenda.  We’ve got some of the most compelling speakers at Gartner working hard to develop and deliver some very compelling content for the tech vendor and service provider community.  The agenda is designed to explore a wide variety of avenues for growth- from refining your choice of markets to compete in–or targeting entirely new markets and technology directions, to improving operational execution, and adapting the way you interact with customers across the customer life cycle.

Simply put, the conference offers you 3 days to really focus on all aspects of your growth strategy–exploring new ideas, refining approaches, or networking with others to grow your ecosystem.  And who is “you”- my recommendation is clear.  If you drive or influence the core elements of tech GTM strategies –product strategy, marketing strategy, sales strategy, or customer experience—then this is a great event for you, and your team.

As the agenda decisions were made, several themes emerged.   Some were planned.  As mentioned in my previous post on the conference, we will explore, in depth:

  • The Internet of Things from a variety of perspectives, looking at current opportunities, emerging technologies that will continue to evolve the nature of deployments, and strategies for adapting business models and approaches in a world where most everything is instrumented and connected.
  • The impact that 24 hour technologies are having on the enterprise, as innovations proven in the consumer world make their way into the enterprise, presenting new opportunities for providers–and also changing the way providers work and engage with their employees.
  • We’ll look at digital disruption.  We’ll have a number of sessions exploring disruption–how to recognize it (versus claims of disruption that just don’t hold water), how to create it (or at least try), and how to deal with it.  All for yourselves and your customers.

Beyond these areas, that will be defined as virtual tracks, you’ll see many sessions exploring the impact of data, analytics, and intelligence in terms of impact on markets and opportunities for providers.   And many aspects of customer experience, from bringing CX ideas into product design through ongoing interactions with customers will be explored.

There are a few new things coming this year.  We will be creating more opportunities for networking (a big request from last year’s attendees)–including “Conversation Spark” opportunities after most sessions (to collaborate immediately after a session with peers, the speaker, or panelists).   We’ll go deeper into future technologies that are beginning to make an enterprise impact.   And, we’ll be offering some pre-conference workshops and clinics on Sunday before the conference starts.  I’ll be doing two clinics: one on positioning and one on storytelling and Rob Addy will be doing a workshop on improving sales presentations.

As mentioned before, if you are a tech and service provider, this is the one Gartner event that is designed just for you.    Spend a few days with us focused entirely on how to grow and evolve your business.  Network and collaborate with peers and partners, sharing ideas for success.  Bring your team, as several companies did last year.

Look for more perspectives on the conference in the coming weeks.   And mark your calendar and register now.   The combination of last year’s feedback and early reactions to the agenda have me confident that we’ll be attracting a fantastic crowd.

 

Category: go-to-market  

Tags: 24-hour-tech  ai  customer-experience  cx  data  disruption  gartnertgi  growth  innovation  internet-of-things  iot  

Hank Barnes
VP Distinguished Analyst
4+ years at Gartner
29 years IT Industry

Hank Barnes provides research and advisory services on go-to-market strategies for technology providers. He focuses on issues related to positioning, storytelling, the technology customer life cycle, and customer experience. Read Full Bio




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