by Hank Barnes | February 27, 2013 | Comments Off
We are now living in an era of total information and sensory overload. It is possible to find anything on the Internet, but that can also be like finding a needle in a haystack. Additionally, multi-tasking is the norm with figures showing the number of people using Smartphones and Tablets while watching TV rising at [...]
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Category: Go to Market Tags: engagement, marketing, messaging
by Hank Barnes | February 25, 2013 | 5 Comments
Advocacy and Customer Experience are key components of my research agenda on go-to-market strategies. Prior to joining Gartner, I shared a blog post (that you can find here) on the CustomerThink community asking if we are under-investing in advocacy, particularly in the technology sector. I’ve shared a shortened version of that post below as a [...]
Category: Go to Market Tags: advocacy, customer experience, social business
by Hank Barnes | February 21, 2013 | 1 Comment
Powerpoint presentations continue to be a key communications tool. Platforms like Slideshare, Brainshark, and others are increasing the potential value of presentation decks by offering other ways to deliver the story. A great presentation is memorable, but bad ones tend to stick out even more, like and unpleasant odor. To combat this, many organizations create [...]
Category: Go to Market Tags: marketing, presentations
by Hank Barnes | February 19, 2013 | 1 Comment
I am currently working on some research for technology vendors around differentiation and positioning. The note should publish soon, but the process has served as a stark reminder of just how hard differentiation is today. While the amount of competition is a big factor, the saying “we have met the enemy, and they are us” [...]
Category: Go to Market Tags: marketing, positioning
by Hank Barnes | February 10, 2013 | Comments Off
When I got my first tablet over a year ago, a Kindle Fire (I’m more of an Amazon guy than an Apple guy), I was struck by the experience. The Fire, which I have since upgraded to the new larger HD version, is really more of a multi-meida content consumption device than a general purpose tablet. And [...]
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Category: Go to Market Tags: go-to-market, marketing, tablet
