Hank Barnes

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Archives for February, 2013


Think Progressive Engagement to Fight Short Attention Spans

by Hank Barnes  |  February 27, 2013  |  Comments Off

Update (July 24, 2013): I spoke to Sam Greengard, a writer for CMO.com, about progressive engagement for this excellent article that is well worth a read.  Includes additional research from others on the drivers of distraction. We are now living in an era of total information and sensory overload. It is possible to find anything  [...]

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Category: Go to Market     Tags: , ,

Looking for Advocacy Program Information

by Hank Barnes  |  February 25, 2013  |  5 Comments

Advocacy and Customer Experience are key components of my research agenda on go-to-market strategies.  Prior to joining Gartner, I shared a blog post (that you can find here) on the CustomerThink community asking if we are under-investing in advocacy, particularly in the technology sector.   I’ve shared a shortened version of that post below as a [...]

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Category: Go to Market     Tags: , ,

Does Powerpoint Slide Count Matter?

by Hank Barnes  |  February 21, 2013  |  1 Comment

Powerpoint presentations continue to be a key communications tool.   Platforms like Slideshare, Brainshark, and others are increasing the potential value of presentation decks by offering other ways to deliver the story. A great presentation is memorable, but bad ones tend to stick out even more, like and unpleasant odor.   To combat this, many organizations create [...]

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Category: Go to Market     Tags: ,

Differentiation Diseases

by Hank Barnes  |  February 19, 2013  |  1 Comment

I am currently working on some research for technology vendors around differentiation and positioning.  The note should publish soon, but the process has served as a stark reminder of just how hard differentiation is today. While the amount of competition is a big factor,  the saying “we have met the enemy, and they are us” [...]

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Category: Go to Market     Tags: ,

The Untapped Tablet Marketing Opportunity

by Hank Barnes  |  February 10, 2013  |  Comments Off

When I got my first tablet over a year ago, a Kindle Fire (I’m more of an Amazon guy than an Apple guy), I was struck by the experience.   The Fire, which I have since upgraded to the new larger HD version, is really more of a multi-meida content consumption device than a general purpose tablet.  And [...]

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Category: Go to Market     Tags: , ,