Guy Creese

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Entries Tagged as 'Omniture'


IBM Reconsiders Its Jettisoning Web Analytics Four Years Ago and Buys Coremetrics

by Guy Creese  |  June 15, 2010  |  Comments Off

IBM announced today that it was buying Coremetrics, one of the last major independent web analytics providers. This is not a surprising development, for several reasons: It follows in the footsteps of Omniture: The largest company in this sector was acquired by Adobe last year, and it was only a matter of time before Omniture’s […]

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Category: IBM SaaS Web Analytics     Tags: , , , ,