It’s just two weeks until the Gartner’s Catalyst Conference and I’ve been busying myself with my presentation decks for my different sessions. One session that I find very interesting is a vendor debate I’m moderating between Citrix and VMware. First off I think its amazing that we could get these two vendors to be in the same room together, let alone be on stage together directly debating. My job in this debate is to generate conversation between these company’s very different approaches to this market. How different are they? Well VMware is is taking a mobile device management (MDM) approach while Citrix is taking a mobile application management (MAM) approach.
I’ve been attempting to start the debate up early on twitter (@gunnarwb) to see what others think about this market. So far Tal Klein (@VirtualTal) “Senior Director of Products at Bromium” is the first to comment.
In response to a tweet talking about Divide, Tal has one comment:
I joined the conversation and stated that I find the solution interesting because unlike VMware’s solution, the Divide solution is not a hypervisor which I highly doubt will ever be allowed on iOS. To this Tal responds:
“Horizon Mobile is equally useless. People don’t think my stuff here/work stuff there.”
I’ve had enough conversations with Tal to know he is against any approach where the end user notices something IT has done. I reached out to him directly and he gave me this response:
“In the dual persona use case, IT is forcing end-users who don’t have multiple personalities to adopt multiple personalities. This is not holistic and forces people to work in a different context because IT says so with no added benefit to the end-user. It’s contrary to how we interact with our computing devices, especially phones and thus destined to fail.”
Tal hits on one of the differences between the Citrix and VMware approaches. In the Citrix approach your business apps will sit side by side with your personal apps. In the VMware approach they are completely separate environments.
- The completely separate environments approach has some benefits, such as the ability to completely remote wipe the business side of the device. Businesses could also play for a phone/data plan that is only used if you are on the business side thus allowing a separate phone/data plan for the personal side.
- The side be side approach is more in line with how Tal sees the end user’s non-split personality, but I imagine there could be legal issues for companies that want to remote wipe a device (in some country’s this is not legal).
There are a lot more advantages and disadvantages to each approach and I’m in the middle of picking them apart for the debate. I’d love to get your feedback though. What questions would you ask? What weaknesses do you see? What advantages to you see? I have informed both Citrix and VMware that I’m opening up the debate early through my blog so they will be listening for feedback here.
I’d really like to hear from you. Which approach do you think is best? Which is worst? Are they both wrong?