Greg YoungYou remember Mr. Snuffleupagus? On Sesame Street, only Big Bird could see him and was frustrated when others couldn’t. For the rest of the year we’ll be hearing from sellers about APT – Advanced Persistent Threats. This is a problem because this isn’t anything new – threats have always been advanced and persistent, otherwise they aren’t threats. New rotary phone based attacks and giant meteors.. you get the idea.
Is all well in security? No – the opposite. IT security goes through linked sine waves where we are trailing the threat (where we are now) and where we catch up to the threat. Virtualization, mobilization, socialization, and a lot of other ‘-ization’ trends and technologies have security in catch-up mode to the stuff we need to secure. There doesn’t seem to be any shortage of bad things so making up new ones is over-FUD. There are different kinds of botnets, so let’s call them that. Anything else, and it is likely something no one but the seller sees.
And yes, on the TV show, Mr Snuffleupagus was real, but Big Bird, Sesame Street aren’t. They were people in suits.. like sellers at trade shows 
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1 Tweets that mention Security Snuffleupagus Will Be Seen Only By Vendors -- Topsy.com January 25, 2011 at 6:47 pm
[...] This post was mentioned on Twitter by Greg Young, Sandro Süffert. Sandro Süffert said: @Gartner anti #APT article http://flpbd.it/1FLX > it would be interesting to read Bejtlich' s @taosecurity opinion on this.. [...]