Gene Alvarez

A member of the Gartner Blog Network

Entries Tagged as 'Web 2.0'


People Are the “Killer App” of Social Software

by Gene Alvarez  |  July 21, 2010  |  1 Comment

After reading “Facebook, MySpace Get Failing Grade on Customer Satisfaction” in PC Magazine http://www.pcmag.com/article2/0,2817,2366730,00.asp I started to think about what is it that I like or dislike about my favorite online community. What I discovered was the stickiness of my favorite online community was communication with people that I am interested me and that I [...]

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So what is in your Web 2.0 toolbox?

by Gene Alvarez  |  September 21, 2009  |  3 Comments

In a discussion with others about whether to Tweet or Blog, and if tweets are of value to the followers, I came to the realization that it is not the value of one individual social tool (Twitter, Facebook, YouTube, eblogger, etc). The value is in the collection of tools one uses to communicate with their [...]

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How do you rate reviews?

by Gene Alvarez  |  June 24, 2009  |  1 Comment

An interesting story on a court ruling that enabled students to rate teachers sparked an equally interest discuss discussion around reviewing people performance. As the e-commerce person here, I have been talking with clients about product rating for years. It has been my belief that with all product review ratings the reader should apply the [...]

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Don’t ask for input if you’re not ready to answer the unexpected.

by Gene Alvarez  |  March 26, 2009  |  Comments Off

In between all that I had to do today; I couldn’t help but watch the Whitehouse online “Open for questions” voting. Although some question such as health care were no surprise. One topic I didn’t expect as the top question was the legalization and taxation marijuana. Moreover, I was surprised that is ranked the highest [...]

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Selling Cookies online via facebook and Youtube

by Gene Alvarez  |  March 13, 2009  |  Comments Off

I was surfing through some of the midday news items online and came across the story of the Girl Scout that used a facebook with Youtube to sell cookies and that caught my eye. It seems as though the Girl Scouts themselves are not ready for online selling but that this little girl (with the [...]

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Thoughts after two conferences

by Gene Alvarez  |  September 21, 2008  |  Comments Off

As stay up late catching up on things, I can’t help but think of the many discussions I had with attendees of the Customer Relationship Management and our Web Innovations Summits. The one thing in common between the user attendees and the developer attendees was a concern that they are not delivering an engaging customer [...]

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Communities and commerce

by Gene Alvarez  |  September 16, 2008  |  Comments Off

I spent the day at our Web Innovation Summit speaking with attendees and presenting on how communities can and are changing the way we sell. There were some very interesting questions such as does communities work for all industries and business models?  Can communities work for products that are not traditional retailer merchandise? What about regulated industries? Although all the answers to [...]

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