Gene Alvarez

A member of the Gartner Blog Network

Entries Tagged as 'ecommerce'

Making the last mile easier remains a challenge

by Gene Alvarez  |  February 27, 2014  |  Comments Off

Getting the product to customer when they want it is as important as the design and functionality of the site. Organizations need to remember that the last mile matters to the customer because all of the value of online shopping can disappear when a product arrives late.

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Category: CRM e-commerce Uncategorized     Tags: , , , , , , ,

The quest for a new helmet and website capabilities.

by Gene Alvarez  |  February 19, 2014  |  Comments Off

My son took up skiing this year, which is great, but now I needed a new helmet since he was now using mine. We’ll my helmet is a XXL which turns out to be a hard size to find. So after trying a skis shop I thought that the web is the easier way to […]

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Category: CRM e-commerce Web and CRM     Tags: , , ,

E-Commerce Rational Exuberance

by Gene Alvarez  |  January 17, 2011  |  Comments Off

2010 was one of the busiest years for e-commerce since the dotcom boom with many organizations upgrading or launching new e-commerce sites. These organizations were driven by the economy and by moves made by leaders such as Amazon, eBay and others and by a desire to enable business owners to control many aspects of thier website’s content, product catalog, pricing, promotions […]

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Category: Applications e-commerce Uncategorized Web and CRM     Tags: , , ,

Consumerization in a down economy

by Gene Alvarez  |  April 3, 2009  |  4 Comments

What a week! As the economy goes up and then back down, I am finding that more clients are concerned about thier web sites customer experience. I am not just talking about business-to-consumer (B2C) organizations. I am seeing business-to-business (B2B) organization looking to the web as a way to improve sales, build brands, work well […]


Category: Web and CRM     Tags: , , , , ,

Check out your checkout process

by Gene Alvarez  |  March 21, 2009  |  Comments Off

Ever wonder why e-commerce sales for your organization aren’t as high as you think they should be? Well I can tell you one possible reason the shopping to check out process could be harder than just driving somewhere to buy the item. For example, I own two GPS devices for my cars and I wanted […]

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Category: Web and CRM     Tags: , , , , ,

Selling Cookies online via facebook and Youtube

by Gene Alvarez  |  March 13, 2009  |  Comments Off

I was surfing through some of the midday news items online and came across the story of the Girl Scout that used a facebook with Youtube to sell cookies and that caught my eye. It seems as though the Girl Scouts themselves are not ready for online selling but that this little girl (with the […]

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Category: Web and CRM     Tags: , , , , , ,

Back on the beat

by Gene Alvarez  |  February 24, 2009  |  Comments Off

Well after a bout with laptops that were either stepped on by a fellow traveler or died while in front of a client. I’ve finally back online with yet another loaner until my laptop reachs full health. Anyway, I’m at our mobile and wireless show and one of the keys words on attendee lips is […]

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Category: Uncategorized Web and CRM     Tags: , , , , , , ,

Is Cyber Monday Real, or Just Another Promotion?

by Gene Alvarez  |  December 1, 2008  |  2 Comments

As I was watching the varying reports on Black Friday come across the news over the weekend, and the chatter of Cyber Monday followed, I began to wonder how much of this was just good promotion versus the hype typically associated with these events, especially Cyber Monday. One of the foundational tenets of Cyber Monday […]


Category: Web and CRM     Tags: , , , , ,

Tough day for market and eBay

by Gene Alvarez  |  October 6, 2008  |  Comments Off

Today is a tough day on Wall St and eBay’s cut of 1000 people didn’t help. However at the same time eBay purchased Bill Me Later adding to its payment options. Perhaps eBay will be able to package Bill Me Later with Paypal into a bundled payment service for all e-commerce sellers to use. Certainly, this will […]

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