Gene Alvarez

A member of the Gartner Blog Network

Entries Tagged as 'e-commerce'


Making the last mile easier remains a challenge

by Gene Alvarez  |  February 27, 2014  |  Comments Off

Getting the product to customer when they want it is as important as the design and functionality of the site. Organizations need to remember that the last mile matters to the customer because all of the value of online shopping can disappear when a product arrives late.

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Category: CRM e-commerce Uncategorized     Tags: , , , , , , ,

The Changing E-Commerce Landscape – IBM and Sterling Commerce

by Gene Alvarez  |  May 24, 2010  |  2 Comments

Over the past month there have been several announcements in the E-Commerce market. These announcements range from vendor partnerships such as demandware’s Link partner community to the purchase of minority a interest in a competitor such as  GSI Commerce’s deal with Intershop Communications AG, and more. However, the biggest to date is IBM’s announcement to [...]

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How do you rate reviews?

by Gene Alvarez  |  June 24, 2009  |  1 Comment

An interesting story on a court ruling that enabled students to rate teachers sparked an equally interest discuss discussion around reviewing people performance. As the e-commerce person here, I have been talking with clients about product rating for years. It has been my belief that with all product review ratings the reader should apply the [...]

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Category: Uncategorized Web and CRM     Tags: , , , , ,

Will Your Organizations URL Outlive Your Organization?

by Gene Alvarez  |  June 5, 2009  |  Comments Off

An interesting phenomenon that I am seeing is that a company can go bankrupt and yet its online store can outlive the physical business. Take for example Linen – N – Things (www.lnt.com) and Circuit City (http://www.circuitcity.com/) both who filed for bankruptcy and closed their stores in 2009 have new owners of their website operations. [...]

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When is $10 worth it? Moreover, how a representative can save the day.

by Gene Alvarez  |  May 29, 2009  |  Comments Off

Ok, I have been swamped with client inquiries, research and the upcoming Internet Retailer Conference (Come to my session if you are there it will be quite interesting. http://www.internetretailer.com/IRCE2009/session_detail.asp?sess_id=76 ). Anyway, I was up late last night planning my much-needed vacation and being a web person I used an online booking service that I have [...]

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What is Amazon?

by Gene Alvarez  |  May 12, 2009  |  Comments Off

In a discussion on social software and online selling, Amazon is one of the most often used examples. However, in the examples used in these discussions Amazon’s perceived image is different to each person. So as beauty is in the eye of the beholder. Amazon’s business model is in the eyes of the user. For [...]

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Results from my little Twitter vs. Blog experiment.

by Gene Alvarez  |  May 8, 2009  |  Comments Off

The other day in my blog, I asked my followers to vote. The vote was for me to tweet or blog. Additionally, I posted a link that asked my Facebook, Twitter, Linkedin, and Plaxo friends to “Please read my blog”. What I found out from this little experiment was interesting. Putting aside people saying I [...]

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Check out your checkout process

by Gene Alvarez  |  March 21, 2009  |  Comments Off

Ever wonder why e-commerce sales for your organization aren’t as high as you think they should be? Well I can tell you one possible reason the shopping to check out process could be harder than just driving somewhere to buy the item. For example, I own two GPS devices for my cars and I wanted [...]

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Selling Cookies online via facebook and Youtube

by Gene Alvarez  |  March 13, 2009  |  Comments Off

I was surfing through some of the midday news items online and came across the story of the Girl Scout that used a facebook with Youtube to sell cookies and that caught my eye. It seems as though the Girl Scouts themselves are not ready for online selling but that this little girl (with the [...]

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Back on the beat

by Gene Alvarez  |  February 24, 2009  |  Comments Off

Well after a bout with laptops that were either stepped on by a fellow traveler or died while in front of a client. I’ve finally back online with yet another loaner until my laptop reachs full health. Anyway, I’m at our mobile and wireless show and one of the keys words on attendee lips is [...]

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