Gartner Blog Network

Gene Alvarez
Research VP
11 years at Gartner
28 years IT industry

Gene Alvarez is a VP in the Gartner CRM Research organization. Mr. Alvarez has more than 30 years of IT experience in business impact assessment, vendor management, project management, software development and delivery of complex...Read Full Bio

Will Your Organizations URL Outlive Your Organization?

by Gene Alvarez  |  June 5, 2009

An interesting phenomenon that I am seeing is that a company can go bankrupt and yet its online store can outlive the physical business. Take for example Linen – N – Things (www.lnt.com) and Circuit City (http://www.circuitcity.com/) both who filed for bankruptcy and closed their stores in 2009 have new owners of their website operations. […]

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When is $10 worth it? Moreover, how a representative can save the day.

by Gene Alvarez  |  May 29, 2009

Ok, I have been swamped with client inquiries, research and the upcoming Internet Retailer Conference (Come to my session if you are there it will be quite interesting. http://www.internetretailer.com/IRCE2009/session_detail.asp?sess_id=76 ). Anyway, I was up late last night planning my much-needed vacation and being a web person I used an online booking service that I have […]

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What is Amazon?

by Gene Alvarez  |  May 12, 2009

In a discussion on social software and online selling, Amazon is one of the most often used examples. However, in the examples used in these discussions Amazon’s perceived image is different to each person. So as beauty is in the eye of the beholder. Amazon’s business model is in the eyes of the user. For […]

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Results from my little Twitter vs. Blog experiment.

by Gene Alvarez  |  May 8, 2009

The other day in my blog, I asked my followers to vote. The vote was for me to tweet or blog. Additionally, I posted a link that asked my Facebook, Twitter, Linkedin, and Plaxo friends to “Please read my blog”. What I found out from this little experiment was interesting. Putting aside people saying I […]

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To Tweet or To Blog? That is the Question.

by Gene Alvarez  |  May 5, 2009

OK, I admit it. I prefer to Tweet. There it is out. I have said it. I know I have not been the best and most diligent blogger and for my readers/followers I must apologize. I find Tweeting from my mobile device a much easy way to let my followers know what I am up […]

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Consumerization in a down economy

by Gene Alvarez  |  April 3, 2009

What a week! As the economy goes up and then back down, I am finding that more clients are concerned about thier web sites customer experience. I am not just talking about business-to-consumer (B2C) organizations. I am seeing business-to-business (B2B) organization looking to the web as a way to improve sales, build brands, work well […]

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Don’t ask for input if you’re not ready to answer the unexpected.

by Gene Alvarez  |  March 26, 2009

In between all that I had to do today; I couldn’t help but watch the Whitehouse online “Open for questions” voting. Although some question such as health care were no surprise. One topic I didn’t expect as the top question was the legalization and taxation marijuana. Moreover, I was surprised that is ranked the highest […]

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Check out your checkout process

by Gene Alvarez  |  March 21, 2009

Ever wonder why e-commerce sales for your organization aren’t as high as you think they should be? Well I can tell you one possible reason the shopping to check out process could be harder than just driving somewhere to buy the item. For example, I own two GPS devices for my cars and I wanted […]

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Selling Cookies online via facebook and Youtube

by Gene Alvarez  |  March 13, 2009

I was surfing through some of the midday news items online and came across the story of the Girl Scout that used a facebook with Youtube to sell cookies and that caught my eye. It seems as though the Girl Scouts themselves are not ready for online selling but that this little girl (with the […]

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Back on the beat

by Gene Alvarez  |  February 24, 2009

Well after a bout with laptops that were either stepped on by a fellow traveler or died while in front of a client. I’ve finally back online with yet another loaner until my laptop reachs full health. Anyway, I’m at our mobile and wireless show and one of the keys words on attendee lips is […]

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