Gene Alvarez

A member of the Gartner Blog Network

Entries Categorized as 'Web and CRM'


Consumerization in a down economy

by Gene Alvarez  |  April 3, 2009  |  4 Comments

What a week! As the economy goes up and then back down, I am finding that more clients are concerned about thier web sites customer experience. I am not just talking about business-to-consumer (B2C) organizations. I am seeing business-to-business (B2B) organization looking to the web as a way to improve sales, build brands, work well [...]

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Don’t ask for input if you’re not ready to answer the unexpected.

by Gene Alvarez  |  March 26, 2009  |  Comments Off

In between all that I had to do today; I couldn’t help but watch the Whitehouse online “Open for questions” voting. Although some question such as health care were no surprise. One topic I didn’t expect as the top question was the legalization and taxation marijuana. Moreover, I was surprised that is ranked the highest [...]

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Check out your checkout process

by Gene Alvarez  |  March 21, 2009  |  Comments Off

Ever wonder why e-commerce sales for your organization aren’t as high as you think they should be? Well I can tell you one possible reason the shopping to check out process could be harder than just driving somewhere to buy the item. For example, I own two GPS devices for my cars and I wanted [...]

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Selling Cookies online via facebook and Youtube

by Gene Alvarez  |  March 13, 2009  |  Comments Off

I was surfing through some of the midday news items online and came across the story of the Girl Scout that used a facebook with Youtube to sell cookies and that caught my eye. It seems as though the Girl Scouts themselves are not ready for online selling but that this little girl (with the [...]

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Back on the beat

by Gene Alvarez  |  February 24, 2009  |  Comments Off

Well after a bout with laptops that were either stepped on by a fellow traveler or died while in front of a client. I’ve finally back online with yet another loaner until my laptop reachs full health. Anyway, I’m at our mobile and wireless show and one of the keys words on attendee lips is [...]

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The iPhone, BlackBerry Storm and holiday shopping

by Gene Alvarez  |  December 16, 2008  |  2 Comments

Well I finally got my new laptop after my old one died, so I’m back to trying to catch up with everything including my blogging. I know we all have been hearing about the slow holiday sales but I couldn’t help think that there are shoppers out there using their smart phones for price checking. [...]

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Is Cyber Monday Real, or Just Another Promotion?

by Gene Alvarez  |  December 1, 2008  |  2 Comments

As I was watching the varying reports on Black Friday come across the news over the weekend, and the chatter of Cyber Monday followed, I began to wonder how much of this was just good promotion versus the hype typically associated with these events, especially Cyber Monday. One of the foundational tenets of Cyber Monday [...]

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Wacky customer experiences – they happen all the time

by Gene Alvarez  |  November 3, 2008  |  Comments Off

I moved to a new home in a new state this year and as part of that move is the joy of re-registering your vehicles in another state. It is events like these that high light how good or bad an organization’s web site is. In the State of Connecticut you must have a Vehicle [...]

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Back from Symposium

by Gene Alvarez  |  October 20, 2008  |  Comments Off

Wow, what a week! Symposium was great, lots of client interaction creating all sorts of feedback as two major concerns hung over every ones heads. The economy and the up coming election. How would these two interrelated topics impact IT in 2009 and beyond? I know I had some great discussions with clients about both topics as we delved into these macro issues ripple affect on [...]

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Down economy means more for the web economy

by Gene Alvarez  |  September 30, 2008  |  Comments Off

As everyone watches the banks collapse and wall st numbers, there is a quite an undercurrent in this environment. It is times like this that web enables consumers and business to find savings.  Price checking is one of the most common web activities out there and I believe we will see a increase in web [...]

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