Gene Alvarez

A member of the Gartner Blog Network

Gene Alvarez
Research VP
11 years at Gartner
28 years IT industry

Gene Alvarez is a VP in the Gartner CRM Research organization. Mr. Alvarez has more than 30 years of IT experience in business impact assessment, vendor management, project management, software development and delivery of complex...Read Full Bio

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E-Commerce Rational Exuberance

by Gene Alvarez  |  January 17, 2011  |  Comments Off

2010 was one of the busiest years for e-commerce since the dotcom boom with many organizations upgrading or launching new e-commerce sites. These organizations were driven by the economy and by moves made by leaders such as Amazon, eBay and others and by a desire to enable business owners to control many aspects of thier website’s content, product catalog, pricing, promotions and other customer facing content. Moreover, these organizations want to reach out into new geographies for grow and to level new mediums such as social media and advancements in mobile phones and tablets. One key thing that is different than the last dotcom boom is that all organizations are build strong business cases with actionable ROI. Therefore 2011 and beyond will be the age of “Rational Exuberance” for e-commerce. Is your organization ready for this?

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Category: Applications e-commerce Uncategorized Web and CRM     Tags: , , ,