by Gene Alvarez | January 17, 2011 | Comments Off on E-Commerce Rational Exuberance
2010 was one of the busiest years for e-commerce since the dotcom boom with many organizations upgrading or launching new e-commerce sites. These organizations were driven by the economy and by moves made by leaders such as Amazon, eBay and others and by a desire to enable business owners to control many aspects of thier website’s content, product catalog, pricing, promotions and other customer facing content. Moreover, these organizations want to reach out into new geographies for grow and to level new mediums such as social media and advancements in mobile phones and tablets. One key thing that is different than the last dotcom boom is that all organizations are build strong business cases with actionable ROI. Therefore 2011 and beyond will be the age of “Rational Exuberance” for e-commerce. Is your organization ready for this?
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.