Comments on: So what is in your Web 2.0 toolbox? http://blogs.gartner.com/gene_alvarez/2009/09/21/so-what-is-in-your-web-2-0-toolbox/ A member of the Gartner Blog Network Fri, 04 Feb 2011 02:23:17 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Peter Atkinson http://blogs.gartner.com/gene_alvarez/2009/09/21/so-what-is-in-your-web-2-0-toolbox/comment-page-1/#comment-45 Peter Atkinson Fri, 16 Oct 2009 18:31:34 +0000 http://blogs.gartner.com/gene_alvarez/?p=104#comment-45 We're in the process of developing a Library 2.0 strategy - including a badly needed overhaul of our website - based on exactly that philosophy; that we need many tools to reach our patrons through their preferred channels. When an organisation feels it has to choose its channels, it's taking a very 1.0 view of things, deciding how people want to find out about the organisation, instead of letting the user decide. There are tactical challenges with such a broad approach but they can be overcome with good processes and helpful technologies such as posterous.com. We’re in the process of developing a Library 2.0 strategy – including a badly needed overhaul of our website – based on exactly that philosophy; that we need many tools to reach our patrons through their preferred channels.

When an organisation feels it has to choose its channels, it’s taking a very 1.0 view of things, deciding how people want to find out about the organisation, instead of letting the user decide.

There are tactical challenges with such a broad approach but they can be overcome with good processes and helpful technologies such as posterous.com.

]]> By: MyPage Builder http://blogs.gartner.com/gene_alvarez/2009/09/21/so-what-is-in-your-web-2-0-toolbox/comment-page-1/#comment-40 MyPage Builder Mon, 21 Sep 2009 22:20:22 +0000 http://blogs.gartner.com/gene_alvarez/?p=104#comment-40 [...] here:  So what is in your Web 2.0 toolbox? [...] [...] here:  So what is in your Web 2.0 toolbox? [...]

]]> By: Scott Olson http://blogs.gartner.com/gene_alvarez/2009/09/21/so-what-is-in-your-web-2-0-toolbox/comment-page-1/#comment-39 Scott Olson Mon, 21 Sep 2009 20:03:55 +0000 http://blogs.gartner.com/gene_alvarez/?p=104#comment-39 You make some very good points. There are many social media tools that one can use to connect and communicate with your audience. They all work together and compliment one another. The one tool to me that is a little different is a blog. Your blog is really your avenue for rich, valuable content and you can use the other tools like Twitter, Facebook, LinkedIn, etc. to connect users to that content. At the risk of going down the path of too many analogies I like to think of the blog as the fuel for your social media car. Without this content, social media won't take you where you want to go. You make some very good points. There are many social media tools that one can use to connect and communicate with your audience. They all work together and compliment one another.

The one tool to me that is a little different is a blog. Your blog is really your avenue for rich, valuable content and you can use the other tools like Twitter, Facebook, LinkedIn, etc. to connect users to that content. At the risk of going down the path of too many analogies I like to think of the blog as the fuel for your social media car. Without this content, social media won’t take you where you want to go.

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