Gene Alvarez

A member of the Gartner Blog Network

Gene Alvarez
Research VP
11 years at Gartner
28 years IT industry

Gene Alvarez is a VP in the Gartner CRM Research organization. Mr. Alvarez has more than 30 years of IT experience in business impact assessment, vendor management, project management, software development and delivery of complex...Read Full Bio

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So what is in your Web 2.0 toolbox?

by Gene Alvarez  |  September 21, 2009  |  3 Comments

In a discussion with others about whether to Tweet or Blog, and if tweets are of value to the followers, I came to the realization that it is not the value of one individual social tool (Twitter, Facebook, YouTube, eblogger, etc). The value is in the collection of tools one uses to communicate with their community of friends and associates and the content delivered via the tool.

For example, a while ago, I posted an entry as to whether to tweet or blog and my followers told me that some preferred the blog because is was a little “meatier” while others preferred the tweet because of the brevity of the response and a feeling of interaction and then my YouTube followers liked the see and listen format. Because of this, I use tweets, blog posts, and YouTube posts as well as my Facebook, Plaxo, and Linkedin status line to keep my followers up to date on my research and other activities.

These thoughts then lead me to think that social tools are just like tools in a carpenter’s toolbox where one saw is used to cut rough framing material and yet another for fine molding finish work and it is the carpenter that delivers the value to the customer.

Accordingly, is your organization taking a toolbox view of social tools or is it just trying to build a relationship with only one type of saw in it’s toolbox?

3 Comments »

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3 responses so far ↓

  • 1 Scott Olson   September 21, 2009 at 4:03 pm

    You make some very good points. There are many social media tools that one can use to connect and communicate with your audience. They all work together and compliment one another.

    The one tool to me that is a little different is a blog. Your blog is really your avenue for rich, valuable content and you can use the other tools like Twitter, Facebook, LinkedIn, etc. to connect users to that content. At the risk of going down the path of too many analogies I like to think of the blog as the fuel for your social media car. Without this content, social media won’t take you where you want to go.

  • 2 MyPage Builder   September 21, 2009 at 6:20 pm

    [...] here:  So what is in your Web 2.0 toolbox? [...]

  • 3 Peter Atkinson   October 16, 2009 at 2:31 pm

    We’re in the process of developing a Library 2.0 strategy – including a badly needed overhaul of our website – based on exactly that philosophy; that we need many tools to reach our patrons through their preferred channels.

    When an organisation feels it has to choose its channels, it’s taking a very 1.0 view of things, deciding how people want to find out about the organisation, instead of letting the user decide.

    There are tactical challenges with such a broad approach but they can be overcome with good processes and helpful technologies such as posterous.com.