In a discussion with others about whether to Tweet or Blog, and if tweets are of value to the followers, I came to the realization that it is not the value of one individual social tool (Twitter, Facebook, YouTube, eblogger, etc). The value is in the collection of tools one uses to communicate with their community of friends and associates and the content delivered via the tool.
For example, a while ago, I posted an entry as to whether to tweet or blog and my followers told me that some preferred the blog because is was a little “meatier” while others preferred the tweet because of the brevity of the response and a feeling of interaction and then my YouTube followers liked the see and listen format. Because of this, I use tweets, blog posts, and YouTube posts as well as my Facebook, Plaxo, and Linkedin status line to keep my followers up to date on my research and other activities.
These thoughts then lead me to think that social tools are just like tools in a carpenter’s toolbox where one saw is used to cut rough framing material and yet another for fine molding finish work and it is the carpenter that delivers the value to the customer.
Accordingly, is your organization taking a toolbox view of social tools or is it just trying to build a relationship with only one type of saw in it’s toolbox?