Comments on: How do you rate reviews? http://blogs.gartner.com/gene_alvarez/2009/06/24/how-do-you-rate-reviews/ A member of the Gartner Blog Network Fri, 16 Oct 2009 18:31:34 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Matt Moog http://blogs.gartner.com/gene_alvarez/2009/06/24/how-do-you-rate-reviews/comment-page-1/#comment-28 Matt Moog Wed, 24 Jun 2009 18:14:04 +0000 http://blogs.gartner.com/gene_alvarez/?p=102#comment-28 Gene - consumer reviews are among the most sought after and trusted form of product recommendations. 80%+ of shopper read them and 34% contribute revews. Although some of your warnings apply, I think might understimate their importance in the buying process. "Recommendations from people like me" is what consumers are looking for. As far as profile depth, credibility and completeness, take a look at Viewpoints.com. I think you may find our profiling system addresses some of your concerns. Gene – consumer reviews are among the most sought after and trusted form of product recommendations. 80%+ of shopper read them and 34% contribute revews. Although some of your warnings apply, I think might understimate their importance in the buying process. “Recommendations from people like me” is what consumers are looking for.

As far as profile depth, credibility and completeness, take a look at Viewpoints.com. I think you may find our profiling system addresses some of your concerns.

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