Gene AlvarezThe other day in my blog, I asked my followers to vote. The vote was for me to tweet or blog. Additionally, I posted a link that asked my Facebook, Twitter, Linkedin, and Plaxo friends to “Please read my blog”. What I found out from this little experiment was interesting. Putting aside people saying I was shamelessly plugging my blog or accusing me of being lazy because I like to tweet over blogging, I found that almost no one was willing to leave the community they were in to reply or comment.
Instead, All but two of the replies were within each persons “home” community, now this test may not have followed the rules of scientific testing but it still pointed out to me that people have an affinity to stay “home” online.
So can this mean that organizations seeking to create their own communities instead of taking part in existing ones are going to fail? Alternatively, do they need offer a clear value proposition, purpose and benefit to the user to draw them into the organization’s community? What is your view?
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Category: Web and CRM Tags: Communities, CRM, e-commerce, eCRM, Social Software
