What a week! As the economy goes up and then back down, I am finding that more clients are concerned about thier web sites customer experience. I am not just talking about business-to-consumer (B2C) organizations. I am seeing business-to-business (B2B) organization looking to the web as a way to improve sales, build brands, work well with partners and much more. Many are asking questions like How to improve my partner portal? How do I offer a more B2C sales environment like some of the top B2C sellers for my partners? We want to run promotions, campaigns, product recommendations, self-service sales process such as configurator price and quote. I believe we will see more pressure on B2B organizations to offer a rich internet customer experience instead of old green screens over the web. Do you agree?
by Gene Alvarez | April 3, 2009 | 4 Comments