Gene AlvarezIn between all that I had to do today; I couldn’t help but watch the Whitehouse online “Open for questions” voting. Although some question such as health care were no surprise. One topic I didn’t expect as the top question was the legalization and taxation marijuana. Moreover, I was surprised that is ranked the highest in three sections (Budget, Financial stability and Green Jobs and Energy) of today’s agenda.
When I viewed the results I could not help but smile at this use of the web to gather and monitor what is on the public’s mind only to discover it may not be something you are ready to address or want to address.
This use of ‘crowd scoring” can only show that Governments and enterprises will need to learn a new set of skills on how to manage the gathering information about their products and services via the web.
With this “crowed scoring” come the problems of handling the good opinions with the bad and more importantly the unexpected controversy.
Will the Whitehouse speak on this topic since it placed as the top question in three sections of today’s poll? Only time will tell reveal this answer. But for enterprises that seek to do the same thing with their customers – remember if you ask for input be prepared to deal with the unknown.
How do you feel about this? Should enterprises ask their customers “How are we doing?” so directly? Is this the death of the focus group? What are your views? Should I take my own advise?
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Category: Web and CRM Tags: CRM, eCRM, Social Software, Web 2.0
