Gene AlvarezI was surfing through some of the midday news items online and came across the story of the Girl Scout that used a facebook with Youtube to sell cookies and that caught my eye. It seems as though the Girl Scouts themselves are not ready for online selling but that this little girl (with the help of her dad a web designer) was ready to sell as many cookies as she could so her troop could go to summer camp.
This little scout and her dad like any good renegade salesperson didn’t wait for her organization to give her the go ahead to use the web. Instead, she just did it.
Now the fun part is that the local council asked her to take down the online order form like any larger organization would try to shut down a renegade practice (e.g., Don’t expense your cell phone, or SFA tool that you got on your own). However, this in turn put the practice in the national spotlight which from a marketing prospective is a big bang for very little bucks. (It sure made me want the cookies.)
Now where else have we seen this before? Remember when your web site was a back room operation or maybe your company is experimenting with social software like facebook and YouTube. Do you think your organizations is like the Girl Scouts where innovation at a grassroots level is stopped or are you free to try something new?
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Category: Web and CRM Tags: e-commerce, ecommerce, innovation, Web 2.0, Web Customer Experience, web sites, Website
