Well I finally got my new laptop after my old one died, so I’m back to trying to catch up with everything including my blogging.
I know we all have been hearing about the slow holiday sales but I couldn’t help think that there are shoppers out there using their smart phones for price checking. Whether it is using your G1 to scan an UPC code and look it up on Google or pinging a web site via your phone browser, I believe this year we will see that consumers will have used their phones to check prices and product reviews as part of their overall decision process. So has anyone reading this blog done this already? Did you double check a price? Did you look up product reviews before buying? Or did you even end up buying online because you phone helped you find a better deal? Activities like these will take us into a whole new world of e-commerce in which the smart phone enables organizations to reach consumers in context of their shopping. In fact you may want to read my note on the topic. Important First Steps to Context-Aware E-Commerce (G00160334), 07-OCT-2008