Comments on: Is Cyber Monday Real, or Just Another Promotion? http://blogs.gartner.com/gene_alvarez/2008/12/01/is-cyber-monday-real-or-just-another-promotion/ A member of the Gartner Blog Network Fri, 16 Oct 2009 18:31:34 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Mike Prosceno http://blogs.gartner.com/gene_alvarez/2008/12/01/is-cyber-monday-real-or-just-another-promotion/comment-page-1/#comment-3 Mike Prosceno Tue, 02 Dec 2008 19:48:39 +0000 http://blogs.gartner.com/gene_alvarez/?p=43#comment-3 Hey Gene, its most definately promotion! While I understand the fact that the economy needs consumer spend and traditionally the holiday season represents a very large chunk of that spend -- I find the hype associated by Black Friday and Cyber Monday to be the "ugly" underbelly of the holiday season. Not because it exists but for how it is missued. Hey Gene, its most definately promotion! While I understand the fact that the economy needs consumer spend and traditionally the holiday season represents a very large chunk of that spend — I find the hype associated by Black Friday and Cyber Monday to be the “ugly” underbelly of the holiday season. Not because it exists but for how it is missued.

]]> By: Lydia Leong http://blogs.gartner.com/gene_alvarez/2008/12/01/is-cyber-monday-real-or-just-another-promotion/comment-page-1/#comment-2 Lydia Leong Mon, 01 Dec 2008 21:09:13 +0000 http://blogs.gartner.com/gene_alvarez/?p=43#comment-2 I suspect that the Monday spike now has more to do with the fact that many people are spending Thanksgiving weekend doing offline shopping and family things, and therefore not sitting at the computer doing online shopping. I think there are still some people shopping from work because they don't have high-speed access at home, though. <a HREF="http://www.akamai.com/html/technology/nui/retail/index.html" rel="nofollow">Akamai's retail index</A> and <a HREF="http://www.alexa.com/data/details/traffic_details/amazon.com" rel="nofollow">Alexa's traffic graph for Amazon.com</A> seem to indicate that traffic is fairly strong today, but how that's going to translate into sales remains to be seen... I suspect that the Monday spike now has more to do with the fact that many people are spending Thanksgiving weekend doing offline shopping and family things, and therefore not sitting at the computer doing online shopping. I think there are still some people shopping from work because they don’t have high-speed access at home, though.

Akamai’s retail index and Alexa’s traffic graph for Amazon.com seem to indicate that traffic is fairly strong today, but how that’s going to translate into sales remains to be seen…

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