As I was watching the varying reports on Black Friday come across the news over the weekend, and the chatter of Cyber Monday followed, I began to wonder how much of this was just good promotion versus the hype typically associated with these events, especially Cyber Monday. One of the foundational tenets of Cyber Monday is that employees will use their organizations’ high-speed access to shop online. However, I can’t help but think that high-speed access has become commonplace in the home and even on smartphone devices like the iPhone and Blackberry. So why wait till Monday to shop – unless it is only for a price break that is available only for that day? Therefore, my vote is that while Cyber Monday may be a great sound bite for the media and a great promotion for retailers, it no longer has much to do with a shortage of Internet access. What do you think?
by Gene Alvarez | December 1, 2008 | 2 Comments