Gene AlvarezWow, what a week! Symposium was great, lots of client interaction creating all sorts of feedback as two major concerns hung over every ones heads. The economy and the up coming election.
How would these two interrelated topics impact IT in 2009 and beyond? I know I had some great discussions with clients about both topics as we delved into these macro issues ripple affect on IT.
I didn’t see attendees running around in a panic because they thought that the sky was falling instead I saw people that were looking for ways to utilize existing investments better for customer retention and acquisition.
I think this was a very smart reaction to all of these events because customers are the lifeblood of any enterprise. However, some may not agree that leveraging CRM as a defense against poor economic times is a wise thing to do. But my opinion is that as prices fall on goods and services as a result of lower demand, customers will begin compare alternative suppliers as they seek to reduce there spending. So aren’t you more at risk of losing customers due to falling competitor prices? What do you think?
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Category: Uncategorized Web and CRM Tags: CRM, eCRM, Web and CRM
