Gartner Blog Network

This has been a month full of interactive advertising conferences in NYC, from OMMA AdNets, through Ad:Tech, and The Media and Money Conference, to the IAB Ad Operations Summit, to name a few. So many themes have been covered it’s hard to know where to start, but there’s one that stands out. In the ongoing [...]

[Read more →]

On July 29, 2009, Yahoo! and Microsoft announced that “Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.” They also announced that “Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction [...]

[Read more →]

It must be a slow news day because I’ve received an inordinate number of calls about Google’s purchase of video compression provider On2 Technologies for about $106.5M, a relatively small sum in the heady world of Internet valuations, for a company that’s been steadily losing money on less than $20M in annual revenue. But the [...]

[Read more →]

Two web traffic quality monitoring firms, Anchor Intelligence and  Click Forensics, released click fraud reports yesterday and the results were pretty shocking: according to Anchor’s Traffic Quality Report, in Q2 2009 the incidence of attempted click fraud rose from 21.7% to 22.9% of all clicks. When you include “innocuous invalid” clicks – that is, clicks [...]

[Read more →]

The past few weeks have revealed a sharp acceleration in the disruption of the TV business by new technology. Forces set into motion will play out over the next six months with far-reaching consequences for the medium that, more than any other, has shaped our culture for the last half century.
So far the Internet has [...]

[Read more →]

The Green Room was closed for renovations, so I waited in a make-shift area outside the control room of the Fox Business News studio in New York while Dave Asman went one-on-one with Monica Crowley over the latest outrages issuing from the White House. Fox Tonight had invited me, about an hour earlier, to come [...]

[Read more →]

May 21, 2009, NYC – Bluewolf, a SaaS-oriented consultancy with a specialty in helping media companies, hosted an event at the Bryant Park Screening Room yesterday evening. With no free WiFi or 3G penetration in the room, the two-hour session held the attention of its audience, which consisted mostly of media company IT and business [...]

[Read more →]

This blog is for marketers and salespeople.  Although we focus on those who market and sell technology solutions, many of the things we discuss apply to any marketer.
For example, how can you improve response rates when it comes to marketing copy? Studies show that people have a distinct hierarchy when they pick up any written [...]

[Read more →]

Google’s 1Q09 earnings presentation left little doubt about where the company’s headed for the next year or so, and it’s in the direction of optimizing its role as the world’s most efficient marketing and sales channel. Google executives repeated the mantra that a key reason Google was able to outperform most advertising-supported businesses was that [...]

[Read more →]

A few weeks into my ownership of a Kindle 2, I must report that the Amazon e-reader holds great promise as it delivers a very intuitive experience for those who want portability and a virtual library at their fingertips. Adding books (from both Amazon and other sources) to the Kindle 2 is straightforward with the [...]

[Read more →]