Gartner Blog Network

APM Technology Needs to Provide More Joy

by Cameron Haight  |  March 3rd, 2015

So, I've been at my new role for about a month now and I'd like to share with you some observations that I've made with respect to the APM marketplace. In my conversations with many of the leading APM providers, I've seen some improvements in product integration, scale and in...

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What Is In Your GRC "Junk Drawer"?

by John A. Wheeler  |  March 3rd, 2015

Everyone has one. Somewhere in their kitchen or garage is the infamous "junk drawer". Over time, the drawer fills up with gadgets, tools, scraps of paper with to do lists and various other items that vary in their usefulness. However, invariably there are moments when you rush to the drawer...

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ApplePay Fraud points to Looming Problems with Mobile Payments

by Avivah Litan  |  March 2nd, 2015

Last week, I participated in the ISMG Fraud Forum in Los Angeles, and one of the more interesting things I learned was how rampant ApplePay fraud is. Turns out the bad guys are loading iPhones with stolen card-not-present card information (which is much easier to steal than card present magstripe...

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The State of AI in PC-gaming, and the downfall of Peter Molynuex and his Godus

by Andrew White  |  March 3rd, 2015

Only the other day I blogged on the near death experience of Godus, a now troubled PC game originally supported by Kickstarter.  The game is from Peter Molyneux.  Molyneux is a PC gaming God.  He developed Populous in 1989, which was the earliest form of “god game”, that was a...

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Killed by AI Much? A Rise of Non-deterministic Security!

by Anton Chuvakin  |  March 3rd, 2015

Remember [some] NIDS of the 1990s? Specifically, those that were unable to show the packets that matched the rule triggering the alert! Remember how they were deeply hated by the intrusion detection literati? Security technology that is not transparent and auditable is … what’s the polite term for this? …...

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Mobile Marketing Grows Up

by Jake Sorofman  |  March 3rd, 2015

Have you noticed that mobile marketing has become less of a thing? A couple years ago, this technique often felt like the digital equivalent of the guy in the inflatable suit waving you in for a Sunday sale on mattresses. Sure, you may honk and wave back. You may even...

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Most Consistent Benefit of Advocacy Marketing - Work Life Gets Easier

by Hank Barnes  |  March 3rd, 2015

As any of you who follow my blog know, I'm a big advocate of Advocacy Marketing.  Advocating Advocacy, hmm? That aside, I've spent the past few weeks interviewing people at organizations that submitted stories in response to my request for examples of Advocacy Marketing's impact.   I've got a few more...

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Big Data's 10 Biggest Vision and Strategy Questions

by Doug Laney  |  January 20th, 2015

At various Gartner events, particularly our Business Analytics and Information Management Summits and Gartner Symposium, we hear some common questions about big data among IT and business leaders. Even as organizations embark on big data initiatives, many still have several vision and strategy questions regarding how to drive the most value from these vital...

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Where Does Creativity Come From?

by Jennifer Beck  |  January 23rd, 2015

Gartner’s Magic Quadrant ranking Global Digital Marketing Agencies published in December. Among all the capabilities we consider: business strategy, creative services, experience design and technology – last year creative capabilities won the day. This year it dropped to second place giving way to clients demanding their agencies of record had a...

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Multichannel Marketers, the Doctor is In

by Julie Hopkins  |  February 27th, 2015

The job of an analyst is multidimensional. There are days when you’re called in based on your knowledge of a product, or a category. There are days when you’re called in based on your knowledge of a set of techniques or strategies. And then there are days when you’re called...

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Marketing’s Role in Strategic Planning for Digital Ecosystems

by Laura McLellan  |  February 6th, 2015

Three unrelated incidents came together today for me into an “aha” moment. Companies that aren’t at least seriously planning for, and at best putting people, process and technology into place to pilot data-driven (not relationship-driven) digital ecosystems/marketplaces/alliances, may already be in deep trouble. While some digital marketers recognize this, not...

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