Gartner Blog Network

I hate my WAN...SD-WAN to the rescue

by Andrew Lerner  |  July 7th, 2015

I've yet to run across a Gartner client that loves their WAN. It’s crazy if you think about it: The time to get additional WAN bandwidth is typically measured in weeks/ months. WAN costs are measured in hundreds of (US) dollars p/month p/mbps (for MPLS). Further, as apps move to...

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Your Brand is Your Trust Foundation

by Hank Barnes  |  July 7th, 2015

In the trust cycle, we've established that your brand perception is the basis for how buyers view you, in advance of actually getting to know you.  For new providers, this fact drives me to believe that investments in establishing a strong, positive brand impression should outweigh lead generation programs.  Of...

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Soccer, BI, and Japan

by Cindi Howson  |  July 6th, 2015

It seems apt timing that the U.S. Women's Soccer team would face off against Japan just after I returned from my first BI summit in Tokyo. USA crushed them yesterday, in the first minute nonetheless, but four years ago, Japan triumphed. I like to think that data, like soccer, is...

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Nurture Customer Communities to Capture Better Insights

by Heather Levy  |  July 7th, 2015

Imagine having access to a pipeline of relevant, timely and useful customer insights that inform product design, message development and strategy validation. It’s like an always-on faucet of actionable insights that you can put to use across the organization. The following best practices from Jake Sorofman, vice president at Gartner...

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A CRM Litmus Test Question: Who Owns the Client Relationship?

by Tad Travis  |  July 6th, 2015

The question: when discussing your company's clients and prospects, what pronouns do you use? I recall an interaction some time ago in which a sales account executive attempted to rally support for an urgent up-sell deal. The representative used the phrase "my client" several times in an email to the extended account...

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A Scalable Chorus: Bringing Employee Voices to Social Marketing

by Jay Wilson  |  July 2nd, 2015

I read with interest this morning's Adweek recap of IBM's employee advocacy efforts in social media. Indeed, this is a trend we see as social marketers look for ways to improve reach and engagement in an environment that's increasingly reliant on paid advertising to accomplish what organic once did. As the IBM case...

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When China Stops Buying US Treasuries

by Andrew White  |  July 6th, 2015

I dutifully read my weekend edition of the Financial Times.  One small column explored one of the most important issues of the day.  It is an issue that is not "hot news" for the mass media, but for someone looking at macro-economic conditions that will materially impact our micro economic...

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The Internet of Blings and Pings

by Martin Kihn  |  July 2nd, 2015

And just when you thought Big Data couldn't get any bigger -- it can't. Along comes the Internet of Things (IoT) to make it look like a falling Bieber. The IoT started lifting back in early 2014 when Google acquired smart appliance player Nest for over $3 billion ... did some...

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Planning Cloud Analytics: conceptual architecture alternatives

by Lakshmi Randall  |  July 4th, 2015

In my previous companion blog post “Planning Cloud Analytics: Key Questions to consider”, I shared key questions to ask when planning Cloud Analytics. As a continuation, this blog illustrates sample conceptual architectures for locating cloud analytics essential components (Analytics platform components plus supporting components).  These samples are not intended to...

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Now, What Is Hadoop?

by Merv Adrian  |  July 2nd, 2015

Updated July 3, 2015 This perennial question resurfaced recently in a thoughtful blog post by Andreas Neumann, Chief Architect of Cask, called What is Hadoop, anyway?. Ultimately, after a careful deconstruction of the terms in the question, Andreas concludes with "Does it really matter to agree on the answer to that question?...

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Do We Really Need all These People? When Less is More.

by Richard Fouts  |  July 2nd, 2015

Years ago, when I conducted a community chorus I asked (during a budget meeting), “Do we really need all these musicians?”  One of the things this role taught me was how to manage on a shoestring. I actually found it both challenging and inspiring to manage within constraints. How could...

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