When Eric Schmidt, Google CEO, started a few years back to tell everyone a focus on the cloud, the term was not defined (until then it was a regularly used symbol on network charts). That was a great moment for many marketers in the industry. Finally someone came up with a cool non-IT word into the IT world. And those marketers started to tell cloud stories – in all flavors, matching their own organizations portfolio and not a concept – as there was none. And because of these different flavors of stories, the market got confused about what cloud really means (this confusion is still there).
Now – there is high interest in the cloud and cloud starts to deliver good value to organizations – but the term itself is too broad to survive, it is connected to too many values, it means too many things to too many people. This to me could result in a potential sunset for the term cloud – in fact some service provider’s marketers plan already campaigns beyond the cloud. Maybe it is now the right time to think about the value cloud generates; and describe those with new terms and offerings.
Read Complimentary Relevant Research
Predicts 2017: Artificial Intelligence
Artificial intelligence is changing the way in which organizations innovate and communicate their processes, products and services. Practical...
View Relevant Webinars
Align Marketing & Customer Experience to Build Loyal Advocates
EDT: 10:00 a.m. & 1:00 p.m. | PDT: 7:00 a.m. & 10:00 a.m. | GMT: 14:00 & 17:00 Great customer experience design demands data-driven...
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.