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Ewan McIntyre

Research Director
Ewan McIntyre is a Research Director covering marketing leadership and management. Mr. McIntyre is focused on how next-generation marketing organizations and leaders allocate resources and budgets to deliver measurable, optimized performance...
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Blog

Email Marketing – Emerging Medium of 2017

Ewan McIntyre | December 29, 2016

Email Marketing Then… A dozen years ago, when working in a large B2B enterprise I made a pretty momentous move – I shifted across from a general marketing role to my first fully digital marketing role. This seemed like a…

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The Flipside Of Testing And Optimization

Ewan McIntyre | September 08, 2016

For a man that spends his life talking about digital, I have a pretty deep love for analogue. My house (and garage) are full of long-since outmoded formats – I reverted back to hard copy books a while back, and…

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The Running (Marketing) Man

Ewan McIntyre | July 28, 2016

The other month Christi Eubanks published a great post comparing marketing analytics and CrossFit. It’s been a while since I’ve stepped in a gym – not because I’m averse to exercise, but my choice of fix is running, specifically outside, and specifically…

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Marketing Innovation – Building a Clear Definition

Ewan McIntyre | July 12, 2016

Every town has a story or two to tell. I live in rural Northumberland, in the far North East of England, and where I live is notable for a couple of pretty cool reasons. Firstly there’s a sizable chunk of…

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The Marketing Recruiting Challenge

Ewan McIntyre | June 30, 2016

I can’t remember who it was that originally said that marketing is more of an art than a science – my rule is, whenever unsure, always attribute to either Mark Twain or Homer Simpson. In this case either may be…

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Is it Time to Drop “Mobile First” From Your Strategy?

Ewan McIntyre | June 10, 2016

Last week Gartner reported that smartphone sales are slowing globally. Time to ditch your mobile marketing strategy, right? Of course not, what we’re seeing is the inevitable maturation, as we head to near 90% penetration in markets like the UK…

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