Eric Knipp

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Entries Tagged as 'wal-mart'


Cost Leadership and Differentiation

by Eric Knipp  |  September 28, 2009  |  Comments Off

My wife and I had a wonderful weekend. We first attended a wedding, and then celebrated her birthday over dinner with friends and family last night. As usual, topics of discussion ranged widely, but a particularly intriguing subject came up – Wal-Mart’s new packaging for its private label goods: This packaging looks, well, cheap. When [...]

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