Eric Knipp

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Cost Leadership and Differentiation

September 28th, 2009 · No Comments

My wife and I had a wonderful weekend. We first attended a wedding, and then celebrated her birthday over dinner with friends and family last night. As usual, topics of discussion ranged widely, but a particularly intriguing subject came up – Wal-Mart’s new packaging for its private label goods:

This packaging looks, well, cheap. When I [...]

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