At the BUILD conference Microsoft announced that Windows is free for all mobile devices with screens smaller than nine inches. That means for phones and some tablets, Windows is basically free.. as in beer. Awesome!
Let’s back up for a minute and really think about this. The last few years, Microsoft has gone from a joke in the mobile world to having a respectable OS that a lot of people like. The uptake hasn’t been great, but that was before the price was free (and before universal Windows apps were announced at BUILD today). Microsoft is offering you a little free candy so that they can hook you on the hard stuff later. The hard stuff is Microsoft Azure and a ticket into the emerging Microsoft cloud services ecosystem, encompassing cloud services, media services, data services, and partner apps and services.
Unlike a PC, a mobile device is of limited utility without a robust back-end. Microsoft is banking on that fact. Sure, they can give you the mobile OS for free.. but what they’re giving you is basically useless. Only the most trivial apps can function without a set of data, processing, integration, etc. services powering them. Microsoft hopes that by giving away the OS, they’ll grow bigger market share (they will) and that this will in turn give them a chance to push app developers into the waiting maw of Azure (it probably will).
About the only thing that can get in the way of success here is a price war that’s recently gone hot.
Read Complimentary Relevant Research
Predicts 2017: Artificial Intelligence
Artificial intelligence is changing the way in which organizations innovate and communicate their processes, products and services. Practical...
View Relevant Webinars
How to Live Without Mobile Device Management
This webinar addresses the growing trend of users refusing to have enterprise management of their mobile devices due to privacy concerns....
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.