As I talk to more and more of our clients, one thing is clear: they’re facing more challenges than ever, and they’re struggling to find the best places to start to tackle them.
As we began to think of content for our upcoming Marketing Conference in May, we brainstormed ways we could inspire, teach and equip marketing leaders to help guide them on their various journeys. That exercise led to the decision to recruit a panel of successful start-up marketing executives from companies like Lyft and Etsy to share the common patterns and principals that made them successful.
Why start-up CMOs? Well, the role of a start-up marketing executive is an important early hire. They have a high-level of visibility, set the vision and make magic happen. They are hyper-focused on their customer, are responsive to change and failure, and are insight-driven and experimental. Best of all, they have exciting stories to share during their high-growth phases. My mission as a facilitator is to inspire our clients and spark new ideas from areas outside of their companies and industries.
I am crowdsourcing questions to use to guide the discussion and, as a marketing leader, I’d like to ask for your help. I’d love to hear from you: What questions would you ask a start-up CMO?